December 1, 2015 § Leave a comment
We are fortunate enough to have been in business for 10 years now and it has become very clear to me what has afforded us this success. I feel like we have some of the most loyal and supportive customers in the world. We refer to our wine club members as our Kokomo Family, and they seem to have the largest megaphones about our brand. Just yesterday I popped in on a group of 8 friendly ladies that were taking advantage of their complimentary cheese pairing in our reserve room to celebrate a birthday. They couldn’t wait to tell me that four of them had just joined our wine club and they were all buying our shirts. There is really no better feeling than to share in someone’s excitement about what you are creating, and it affirms that the path I’ve chosen is right.
You would think that your biggest supporters and fans would be your family, but that is not always the case. It’s not that my family isn’t a huge support, but more that complete strangers seem to turn into fans that inevitably become the most excited about what we are doing. It almost feels like we are their favorite sports team, and they root us on and wear our gear to show their friends how proud they are to be our fans. I know we don’t have the most luxurious of tasting rooms, but we are flattered that they take pictures of themselves and their friends at our bar. It’s as if they are some place truly special, and maybe they are. I will never take this for granted and it continues to give me the motivation to do better and better each and every day.